News

Our family in the news

thumb

Tell a Story

A sharp rush of oxytocin. Activation of the motor cortex, or the olfactory cortex, and Broca’s area. When you’re told a story, your brain lights up nearly right away. The storyteller immediately has the attention of the audience because they are biologically...
Read More
thumb

What the Ad Industry Can Learn From Spotify

As consumers crave more personalised and interactive shopping experiences from in store checkouts to their Amazon basket, it has become increasingly important to utilise consumer insight. This helps brands – and the agencies that work with them – focus on...
Read More
ads

A Dark Day in Political Advertising

Dark ads, that is. If you’ve noticed the lack of posters in this past general election, you’re picking up on an important trend. Paper advertising is declining and in turn, social media is playing a bigger part in politics than ever...
Read More
thumb

Wake up to frozen

Our changing attitudes towards the 'F' word   Experts from Iceland, Heinz, Cook and POPs joined whynot! thinkpeople to review their latest proprietary research and to discuss why, despite its advantages in managing waste, nutrition and value, we still can’t fall in...
Read More
blu Ministry of sound

whynot! thinkpeople remixes The Ministry of Sound for blu

whynot! thinkpeople have put vapers first by partnering blu and Ministry of Sound to revolutionise the choice between smoking and vaping in the flagship London club. From now through to April 2018, whynot! thinkpeople have secured blu the exclusive rights to...
Read More
Screen Shot 2017-02-08 at 15.41.28

Generation Z

Generation Z. Also called the Silent Generation, the Internet Generation, the iGeneration, Generation Now, and the Google Generation. Who are they? What social channels do they like? What are their favourite brands? What is their view on marketing? How can brands...
Read More
Trump

Brands VS Trump

Throughout January, one of the ways brands have been expressing and connecting with consumers is through one very controversial topic. Introducing… Brands VS Trump. It’s easy to forget that behind the biggest brands on social media are people just like us, and...
Read More
2017

6 top trends we expect to see in 2017

2016 has been a brilliant year, filled with controversy and wonder - from the Rio Olympics, Brexit and the US presidential election, to Mary Berry leaving The Great British Bake Off. We’ve seen some brilliant campaigns, including ground breaking TV adverts,...
Read More