Anniversary Arcade


What we did

16-24 year olds lead busy lives. They are constantly on-the-go which leaves little time to eat, drink or more importantly enter promotions.


So how do we catch their attention for Nurishment’s 35th Anniversary?


You give them what they want – the latest must-have gadgets, consoles
and fashion accessories. 555 of them to be precise.

Key Results

255 tech prizes were up for grabs and 300 items of branded merchandise

The Anniversary Arcade, a mobile game powered by barcodes, gave drinkers the chance to match 4 flavoured cans to instantly win prizes.


A Can-tastic way to celebrate!

You might also like