Free Bees


What we did

Our drinkers love Belvoir Pressé. They are a loyal bunch. So how do you go about getting them to drink a few bottles more than they already do? You make every bottle a little sweeter with a chance to get lovely free gifts.


We like to call them Belvoir Free bees. A unique code freed a honey bee that flew around the internet. Whatever it landed on, was the prize.

Key Results

36,575 codes entered

7.3% response rate

52% unique entrants that’s 19,024

Penetration grew by 41%

£5000 donated to the British Beekeepers Association

Our partners were all chosen to reflect the naturally lovely elements of the Belvoir brand. Every Bee released won a gift and Belvoir donated to the British Beekeepers Association.



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