Our drinkers love Belvoir Pressé. They are a loyal bunch. So how do you go about getting them to drink a few bottles more than they already do? You make every bottle a little sweeter with a chance to get lovely free gifts.
We like to call them Belvoir Free bees. A unique code freed a honey bee that flew around the internet. Whatever it landed on, was the prize.
36,575 codes entered
7.3% response rate
52% unique entrants that’s 19,024
Penetration grew by 41%
£5000 donated to the British Beekeepers Association
Our partners were all chosen to reflect the naturally lovely elements of the Belvoir brand. Every Bee released won a gift and Belvoir donated to the British Beekeepers Association.