Brighton Pride


What we did

Brighton Pride Festival is unique.


The diversity, the characters and the outfits make it famous across the world.


These festivalgoers are trendsetters that embrace the new


But how can blu drive awareness, education and trial amongst these adult smokers and vapers?


Celebrate the ‘Love’ and cause a scene


Beginning the day at the parade, our standout float ‘We love a drag’, stole the show by hosting performances by Brighton’s best drag acts.


The entertainment continued at Preston Park, where the blu lounge allowed consumers to chill out with a DJ while trying blu products and receiving expert advice.


Our Vape me out dating game show, Wheel of fortune prize giveaway and ‘We love’ gif cam went down a storm on social media with hundreds of photos and check in shared.


All this meant Pride became a truly memorable experience for the brand and consumer

Key results

20 press stories from Brighton Pride festival ran online with combined reach of 101million

Total consumer reach in Brighton across Parade and Pride festival: 355,000

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