People love to try new dishes but are unsure how to replicate these tastes
Caribbean food was suffering
How could we convince people to cook this delicious food at home, ultimately driving in-store sales?
Get food in their hands while educating them how to recreate it
With Caribbean Food Week as the ideal platform, we created a foodies paradise full of incredible flavours, bright colours and good vibes to bring an authentic Caribbean feel to the masses
Over the event in the heart of Brixton, live cooking demos got the tastebuds going included high-profile chefs Hasan DeFour and Solomon Smith, while live music, fashion shows and culture stalls brought the Caribbean experience to life for the people of London.
Pride of place, a Grace Foods shop allowed people to take home products there and then to recreate the dishes in their own kitchens.